TFN, who have been voted 220 magazine “Retailer of the Year” for the past 3 years, have had a strong presence in the triathlon market for many years.

TFN Owner Mark Redwood commented:

“We are really excited to work with TheTriathlonCoach.com as they are the UK’s best known and most professional coaching outfit. Our common links to a number of big races make this a logical relationship and it enhances the services that we are able to offer. Watch this space for more developments.”

TheTriathlonCoach.com is now in its 10th year. With 7 coaches and over 100 athletes they are one of the largest coaching organisations in triathlon and have a strong presence in the North of England.

Joint TTC head coach Jack Maitland commented:

“It’s a natural fit for us. We’ve known the guys at TFN for many years and they work closely with many of our existing partners including Blue Seventy, One Step Beyond and Pacesetter events. Their online store presents a fantastic opportunity for us to help our athletes purchase goods at favourable prices and add to TFN’s customer base. Beyond this we can see many areas where we can help each other to develop.”

To find out more about TFN please visit their website www.tfn.uk.com

Buff® headwear will be supplying 150 custom designed Original Buff® for TheTriathlonCoach.com who will distribute these to their athletes for use in training.

TTC joint head coach Simon Ward said:

“Buff have a great product that I have used in various guises for many years. We felt that it was time to have our own design and Buff have been tremendously helpful. Not only does this allow us to give something back to our athletes, it also offers us another opportunity to build our brand through subtle product placement.”

Buff representative Sarah Gowans added:

“We’re delighted to be sponsoring TheTriathlonCoach.com in 2010. Buff® headwear is growing in popularity in the sport and we’re sure the team will be great ambassadors for the brand, not least, showing their customers their versatility and how to get the most out of them.”

Buff® The Original Multifunctional Headwear is available at good outdoor and cycle shops and online at www.buffwear.co.uk. Prices start at £11.00 and the product range is broad enough to offer something to provide protection in just about any weather condition.